Simplicity and Creativity Quote
“Simplicity is easy to use but can be hard to design. You may need some creativity”
– “Simplicity”, Edward de Bono, 1998
Differentiation quote
“The specialist has a chance to use their field of expertise as a point of differentiation – I believe that the true road to pre-eminent success in any line is to make yourself master of that line”
– Andrew Carnegie 1835-1919
Expert Quote
“An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore”
– Simplicity – Edward de Bono, 1998
Truth Quote
“This is the day of dramatisation. Merely stating a truth isn’t enough. The truth has to be made vivid, interesting dramatic.”
-How to Win Friends and Influence People – Updated version, Dale Carnegie
Quote on Brand Names
“Young man, make your name worth something. The men who have succeeded are men who have chosen one line and stuck to it.”
-Andrew Carnegie, 1835-1919
Brand Experience -Where is your BRANDTERTAINMENT?
Before moving onto discussing Brand Positioning, we need to make sure that we understand that Communication alone does not create brand feelings.
Experience with the brand creates brand feelings.Great Communication (Advertising or Promotion of any type) will make bad products and services fail faster.
On the other hand without great communication, the best products and services with the best customer service will fail unless they assist your audience to understand who you are, what makes you different and where to find you.
You need to examine all the customer ‘touch points’ and deliver a brand experience your customers will want to come back for time and time again. Today customers expect to be vowed and entertained.
- The Product Called You (personalbrandingblog.com)
- 3 Rules of Engagement for Brands on Twitter (crmsocialmedia.com)
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