Robert Bloom on Marketing Strategy

I’ve discovered that there are three reasons why business leaders don’t initiate a growth strategy:

Self Delusion – It’s just a temporary downturn. My business is doing ok.

Procrastination – I’m going to get to that growth strategy next month because this month is really busy.

Reality – To tell the truth, I don’t know how to create a growth strategy.
Robert Bloom, ex Chairman Publicis Worldwide, Author “The Inside Advantage: The Strategy That Unlocks the Hidden Growth In Your Business”