Interview with Business Essentials covering questions about branding:
Why Branding is the most misunderstood concept in business?
Why Branding is critical to Small and Medium Enterprise (SME) success?
Does Branding add to the Bottom Line?
Difference between internal and external branding.
The importance of developing your point of difference.
Why it goes wrong more often than right?
Have the principles of branding changed over the years?
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