Richard Seymour on Brand Design

Bad design is very expensive. Brilliant design is incredibly cheap. The more desirable an object is to start with, the less you’ll have to spend on advertising it… And now we live in an era where conventional advertising is dying. The time has come again for the supremacy of the product.
-Richard Seymour, co-founder of SeymourPowell UK, one of the world’s leading product design consultancies