HOW WILL YOU SAY IT? – Effective Marketing Tools

Effective marketing tools look at whether your marketing communication:

• Dramatizes your brand’s most important benefit?
• Communicate simply? Simplicity is powerful – less is more
• Use natural, real life dialogue?
• Avoid jargon?
• Tell a story, leave a picture in your prospects’ mind?
• Ask questions?
• Provide proof and reasons to believe?