David Ogilvy Quote on Research
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
Read more…the trouble with research is that it tells you what people were thinking yesterday, not tomorrow. It’s like driving a car using a rear view mirror
Read moreResearch is to see what everybody else has seen, and to think what nobody else has thought
Quote on Research
…the trouble with research is that it tells you what people were thinking yesterday, not tomorrow. It’s like driving a car using a rear view mirror
attributed to both Bernard Loomis, an American toy developer and marketer who introduced to some of the world’s most notable brands including “Barbie” as well as Anita Roddick, founder of the Body Shop.
Albert Szent-Gyorgyi Quote on Research
Research is to see what everybody else has seen, and to think what nobody else has thought
Albert Szent-Gyorgyi (Hungarian Biochemist, 1937 Nobel Prize for Medicine)
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