Read moreMain purpose of branding is to get more people to buy more stuff for more years at a higher price.
Having a Brand Identity is not enough
Brand recognition alone is useless. Today every plumber has a brand and a slogan on the side of his truck. The world is drowning in brands and slogans
Robert Bloom author and ex – Chairman of Publicis Worldwide
Although we are not there yet in either the USA or Australia, the sentiment is right – recognition alone is not enough!
Virtually every category of consumer product and service is now crowded and in some cases overcrowded with brands. However this is not the case in for most of the small and medium enterprise categories and this presents a tremendous opportunity for those that can create a brand identity that connects with their target audience.
Brand positioning when there is little or no difference?
How do you differentiate your product or service when there is little or no difference?
Branding strategy is more than meeting functional needs
“Main purpose of branding is to get more people to buy more stuff for more years at a higher price.”
Marty Neumeier, author “The Brand Gap”
The purpose of branding is to become the name people think of immediately when they want what you sell.In the beginning, brands differentiated between products and services. Today they meet aspirational needs as well functional requirements. Brands are a means of means of self expression. They are a mirror, a status symbol, they reflect our dreams and embody our values.
Read moreEmotionally based campaigns are not only more likely to produce very large business effects, but also produce more of them, outperforming rationally based campaigns on every single business measure
Recent Comments