TXM was established from a simple observation – there is always more to be done than there are skilled people to do it.
TXM fills that gap by providing operations leaders with the resources they need to get the job done. TXM can provide you with an experienced lean consultant to transform your current operation or some project management expertise to guide a major business change to a successful completion.
Find A Better Way…
TXM fills that gap by providing operations leaders with the resources they need to get the job done. TXM can provide you with an experienced lean consultant to transform your current operation or some project management expertise to guide a major business change to a successful completion.
According to a study by research company Millward Brown, slogan or positioning statement usage in advertising has been declining over the last 20 years.
The study found that slogans make a difference in advertisements, and generate more interest from the target audience. The Knowledge Point study, found that two-thirds of all ads actually included slogans.
Ads with slogans that part are of a jingle received higher enjoyment while slogans that have been used before also enjoyed better branding, confirming the importance of consistency and repetition.
The study provided the following advice to marketers and their brands:
Positioning Statements that are most likely to be remembered are included in a jingle.
Positioning Statements should be relevant and meaningful to the brand, its benefits or its history
Positioning Statements used to make sense of the whole communication are memorable because they bring about a resolution to the “question” being asked
Positioning Statements slogans that use rhyme or alliteration to associate with the brand are more easily remembered
Positioning Statements that evoke memorable images or stimulate thinking have more staying power
Distinct Positioning Statements, whether they contains an unusual word or are used in an unfamiliar context, were also found to be effective.
You can connect with qubePartners team members and get exposed to the latest ideas in the world of marketing at a number of events throughout the year.
Get inspired, learn and network with other professionals at one of the numerous events that qubePartners participates in.
Here are some of the public events you can meet
and learn from qubePartners:
Australian Anthill Entrepreneurs Night Out Are you an…
Innovative Business Owner
Based in Victoria
With a passion for business
And a desire to meet other like-minded business builders?
If so, you are invited to join Anthill’s ‘Entrepreneur’s Night Out’ Tuesday 10 May 2011 (6pm-9pm).
Social Media Summit
Day 1 includes a range of 1 hour presentations, a debate and some more general sessions. In the evening is a cocktail function – the Social Social.
Day 2 consists of more in-depth, 2-hour tutorial sessions.
Time & Date: Thu June 2, 5.00-6.30pm Location: Conference Facility (next to SMAART Recruitment Office, 23 Little Lonsdale Street) Cost: FREE
Details: Download brochure here RSVP: Enquire Now
Victoria University 2011 Business Breakfast Club – Using Social Media to Grow Your Business The Business Breakfast Club Series is designed to help you kick start your own business, or to improve your understanding of emerging business trends.
Network and learn from leading entrepreneurs how to translate your ideas into a successful business. Discover how they got to where they are, survived tough times and continually evolved their businesses to stay ahead of the competition.
Here is an excellent article written by www.windmillnetworking.com which examines 3 fantastic examples of B2B blogging .
3 Winning Examples of B2B Blogs Done Right
Over the last few years blogging has become a recognized marketing tool as a component of a social media strategy. While businesses used to scratch their head as to why they should be fiddling with something that was originally created for individuals, B2B marketing professionals should now realize that a blog can and should play a central role in their content marketing efforts as well as provide the foundation for their social media engagement.
B2B blogs are not only showing up within the websites of more companies, they are providing real and measurable success for those that are doing it well. When done right, B2B blogs offer high value for a relatively low investment compared to other types of marketing activities like traditional advertising.
What are the common factors in a successful B2B blog? A look at these three B2B Blog Marketing Case Studies will show that these companies all have the following two characteristics in common:
Take a Strategic Approach to Blogs – A social media strategy begins with research to understand how and where your target customers use social media and consume information. You can’t just start a blog and expect results. A long-term perspective on social media strategy combined with the proper research created a blueprint which allowed these companies to plan out an effective blogging strategy customized for their audience and brand.
Become an Industry Resource – Blogging shouldn’t be about you – it’s about them, your target customers! Become the industry magnet by blogging about topics that would interest them. As more decision makers search for information on the Internet, your blog posts can now be discoverable on a much greater and even global scale. Over time you will become their trusted resource for information, which will naturally lead to more business.
There Case Studies of B2B Blogs (click “The Bottom Line” link for the full original stories)
This is the example that I always talk about when I speak on social media. If an old-school 19th century distributor of mesh and fencing can find something to blog about and generate business, so can your niche B2B business!
What is exciting about mesh and fencing? Nothing. But businesses need it for a variety of reasons and look for tips and advice on the subject just like any given person looks for information on topics that are important to them. What better way to give relevant information out to target customers than through a blog which then lands them on your website?
Louis E. Page was able to deliver content that their target user was looking for and slowly built up a loyal following of potential customers who they were able to build a relationship of trust with. They started seeing amazing statistics: A whitepaper on how to use woven-wire fencing to build a horse paddock received more than 1,500 downloads!
The Bottom Line: Louis E. Page saw a 850% increase in sales leads since launching their blog.
How does a supply chain management company engage in social media through their blog? By following the formula laid out above. Kinaxis first did its homework by hiring Forrester Research to better understand the audience that they were trying to reach in creating their social media strategy. While Kinaxis had already been blogging, and didn’t know if they had been wasting their time or not, the research indicated that they should continue blogging as an important part of their social media strategy. They now saw blogging as something that should be real and sensitive to their readers without being self-promotional.
Even though Kinaxis has already seen tangible results from their blogging efforts, they saw value at further increasing their blogging activities by allowing outside bloggers to post next to internal employees. Now, in addition to articles from 18 Kinaxis employees are posts from 5 leading industry experts, further helping to drive site traffic and strengthen the positioning of Kinaxis as leaders in their industry.
The Bottom Line: Kinaxis reported 2.7 times increase in website traffic, 3.2 times increase in conversion, and 5.3 times increase in blog traffic in 2009 when compared to 2008 numbers.
Hinda Incentives manages corporate incentive programs for a number of clients around the world. Having done its homework, Hinda knew the name of the game in social media is “conversation,” so they looked for where decision makers who might use their service were hanging out. What they found surprised them: there really wasn’t much chatter in social media about incentive programs.
Instead of seeing this as a hindrance, Hinda saw an opportunity. The company took some time to build relationships and launched a blog that has all but created the conversations about their industry, with Hinda at the center, from the ground up.
The Bottom Line: Hinda’s blog traffic has increased steadily in a short time to over 1,000 visits a month and a 15% increase in traffic to their web site with subscribers from more than 30 different customers. More importantly, they have already seen several hundred thousand dollars of sales opportunities from their efforts.
Do you see any other common aspects of what makes a successful B2B blog from these case studies? Want to share more examples with us or explain how your B2B business leverages a blog as part of their marketing efforts? Please chime in and share your blog marketing case studies with us!
Most projects require Gene’s generalist and creative skills at least at the beginning of the engagement with qubePartners so as to deliver you the greatest possible return on your marketing investment.
There are a number of reasons why your site may not achieve results. If you find that your campaign has been going on for a long time and you have seen no movement what-so-ever, it is possible that with the wrong content strategy, one of the following is hindering your efforts.
Spamming & Penalties
In some cases your site may take forever to achieve rankings, or the rankings may not come at all. If your site has been previously penalized for spamming, you absolutely must clean up all traces of the past dirtiness.Once the site is entirely cleaned up, then you can apply for re-inclusion. This is certainly no assurance that Google will ever pay your site any attention again, but it’s the first step to the land of maybe.
Duplicate Content
If your site has utilized mass amounts of duplicate content, chances are you will not ever see rankings until you replace it all with something original and meaningful. There is no “duplicate content” penalty per-se, but you are essentially penalizing yourself if you copy content. Google tends to look at the first instance it finds online for a piece of content as the official source (not always the case).
If you copy content that is already out there and indexed by Google, they will discount your content as it is already indexed somewhere else, and your site or page will simply not get any rankings for it – and rightfully so.
Links (or lack thereof)
If your site has no links, you probably will not get any rankings, even after you are fully indexed. This is not always the case, I have seen sites rank well for various phrases with zero inbound links – but it is rare, and should not be relied on.
On the flip side of this, let’s say your site has thousands of links, but they are from free for all sites, link farms, or “bad neighborhoods”, and so on – they won’t help you. These links won’t necessarily hurt you, but will be essentially ignored. You need quality, relevant links.
Competition
You just may be out of your league. If you have a small operation, and are competing for a major ultra competitive term, chances are you won’t ever see the light of day. Not to say it is not possible, but if you are competing in a well established industry where literally 10’s of thousands of links are required, and your target phrase is experiencing millions of searches a month, you need to weigh your targets. Chances are your keywords need to be re-evaluated as your chances of success are slim.
Not Listening
If your SEO gives you actionable recommendations, follow them. Recommendations are given for a reason, to help you achieve rankings. If you are not willing to implement what is suggested, then your campaign may go nowhere. I have seen websites fail to rank simply because clients ignored recommendations. Your SEO will not be able to help you if you refuse to implement their advice.
A LITTLE SUCCESS STORY
Rankings can come literally within hours. It is very rare, but it happens. In one specific example, a blog post was put up on a very specific niche topic that had almost no coverage online. Google coincidently spidered the blog within an hour or so of posting, and within an hour from that, the blog post was #1 in the organic results for the most relevant phrase. The site saw a giant spike in traffic for the next couple days while the phrase was a hot topic. (The search phrase was very specific and localized: “election results”). This shows that for a site with an established link base, and a good reputation in Google, rankings can sometimes come extremely quickly.
Regardless of industry and target phrases, you will have to wait for your search results.
Just how long you will wait varies on far too many factors to give a solid number, but expect to wait for results anywhere from a few days to several years.
A niche industry is represented by phrases that are relatively specific, such as “widgets Melbourne”. While they don’t require a geographic modifier, phrases focused on a very specific area often are considered niche. Phrases used for a niche site will also often return less than 100,000 results in a Google search. The top 10 ranking sites will also often have less than 100 inbound links each.
Timeline:
Brand New Site: Possibly as little as a few months Established Site: Potentially it could literally be over night, but most likely around 6 weeks.
Medium Competitive Industry
Medium Industry terms are slightly more general, but still include some kind of modifier, such as a state or color; “Victorian Widgets” or “Blue Widgets”. These phrases often represent no more than a few million results in a typical Google search with the top 10 ranking sites having between 100-1,000 inbound links.
Timeline:
Brand New Site: 6 months to a year Established Site: 2-4 months
Highly Competitive Industry
These pages are those with phrases that are rather broad and seldom have any modifiers, such as simply “widgets”. You will often find tens or even hundreds of millions of competing pages in Google for your target phrase. Often the links required for the top 10 will be in the thousands, or tens of thousands (sometimes even in the millions).
Timeline:
Brand New Site: Anywhere from 1 to 5 years Established Site: Could be as long as a year or more
For a brand new site, starting with nothing, in most cases you will be looking at around a year before you start to see significant ranking changes. You may get the odd ranking here and there, and start to see some traffic, but for any phrases that are remotely competitive, it can take quite a while. Unless you have a very tight niche, expect to wait at least 6 months before you see any movement at all. This is not to say that you can’t get quick results, but in the majority of cases it is quite rare.
For more established sites, rankings tend to come much more quickly. One significant factor in determining time is links. If your established site has lots, but the site itself is simply lacking fundamental SEO or proper navigation, then you can sometimes see results rather quickly. If you have no links and need to build them, it significantly increases the wait time. Even for an established site, achieving links in a competitive industry can still take some time.
There is one important factor to remember whenever you are involved in improving the organic rankings of a website, and that factor is time. One of the most common questions is “How long till I start to see results?” This article is dedicated to anyone who has ever asked that question. You will need the right positioning strategy.
It doesn’t matter what industry you are involved in, or what techniques you follow, in all cases you will be a prisoner of time. In the vast majority of cases search engine rankings don’t come over night.
Regardless of the scope of the SEO campaign you are undertaking, you will have to wait for results. It doesn’t matter if you are undertaking a massive link building & social media campaign combined with extreme content development – you will still have to wait for those results. Just how long you need to wait however, will depend on a large number of factors.
FACTORS TO CONSIDER
How long it will take for rankings starts with a few key factors:
How optimized is your site before SEO?
If your established site has no optimization in place at all, and has navigation that is blocking search engine spiders, sometimes opening the site up can result in a rather quick turn-around for results.
How many inbound links does your site have?
If you have an old site with no links, this will add to the time you need to wait. If you have a number of links already, Google will probably be in to check out things within a week or so of updating.
How new is your website?
A brand new site with no links has to wait. Google may find you, but probably not. If you do nothing, your site may not ever be indexed – you must get a few links, and an XML sitemap if you want to stand a chance with a new site.
How flexible is your site?
If your site utilises a content management system, how flexible is this system for customization? If your current back end will not allow for SEO based changes, this will drastically slow down your ranking progress.
How competitive is your target phrase?
This is huge. The more competitive a target phrase is, the longer you will likely have to wait, and the more links, pages, and fresh content you will probably need. Picking a target phrase that has searches, but modest competition is your best bet to get started. As long as your “dream phrase” is relevant, you can go after the bigger fish once your site has some links, content, and has started to find its place on the map.
Is your site positioned to be able to compete?
Take a look at the top 10 sites for your target phrase. If on average the ranking sites have 10,000 inbound links and 1,000 plus pages, and your site has 7 links and 12 pages, you’re likely doomed. You don’t need to match the numbers of the top 10, but you do need to be in the ball park. If the top 10 is littered with all the big guys like Amazon, eBay, and the dreaded Wikipedia, you might just want to consider reevaluating your goals. If your site is not in a comparable position with the rest of the top 10, then you need to either step up your efforts in order to compete, or plan on waiting a very long time.
GET GOOGLE TO VISIT YOUR SITE
How long it takes to start seeing results starts with Google. Once Google spiders your site you will still have to wait for the updated cache to appear in Google’s index, and in most cases, you will have to wait longer still to see any impact in the search rankings. In most cases getting Google to your site is relatively easy, but it can sometimes take a month or longer.
Even a site with some inbound links and an XML sitemap, may have to wait a while. Typically an established active website will seldom have to wait more than a month to get Google’s eyes; however, if your site has been sitting stagnant for several years, it may take longer.
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