Visual Interpretation of the Creative Theme.
Generally applicable when developing new brand direction or campaign.
- How the brand communicates across media and how it does not communicate:
- Brand Image Selection Concepts
- Graphic Element (logo) Application Concepts
- Web Banner / Ad Concepts
- Web Style Guide Concepts
- Print Ad Concept & Layout Concepts
- Brochure Concept & Layout Concepts
- 1 Author’s Correction