by admin | Mar 22, 2011 | Blog
| Today, LinkedIn is the single most powerful marketing tool for professional services and business-to-business organisations. Whether you are new to LinkedIn or have 500+ Connections, if you have not used this social media platform to seriously improve your business or your career, then this is for you.
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Date: TBA
Time: TBA
Venue: TBA
RSVP: Enquire Now
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If you have any interest in this event or have a interest in a marketing topic for an event, contact qubePartners on 03 9018 7224.
Further Information
| Benefits |
Key Deliverables |
DISCOVER HOW TO USE LINKEDIN TO GAIN EXPOSURE, ENGAGE CUSTOMERS AND GROW YOUR BUSINESS:In this 60 Minute Free Workshop You Will Discover:
- Why LinkedIn is the most powerful yet underutilized Social Media platform for Business-to-Business (B2B) enterprises and Professional Services Firms
- Why LinkedIn is the perfect marketing hub that links the top 3 social media tools in the B2B and Professional Services space; Twitter, LinkedIn and Blogs
- How much time you will need to invest into social media marketing to reap the benefits?
- How to make your message stand out and be noticed?
- What are the marketing Do’s and Don’ts of Social Media
Who should attend?
Whether you are new to LinkedIn or have 500+ Connections, if you have not used this social media platform to seriously improve your business or your career, then this is for you.
Business owners, Independent Consultants, C-Suit Executives and Recruitment Firms have all been benefitting from LinkedIn in the USA for the last 3-4 years. Flying under the radar and noise of Facebook, LinkedIn has been the quiet achiever, but now it has reached critical mass, even in Australia, with 1,500,000 members!
LinkedIn, like all other forms of Social Media is still in its infancy, yet now even students are jumping onto the channel to research employers and to get advantage in the market place. If you own, manage or are responsible for marketing in a Professional Services firms, like Accounting, Law, Architecture, Engineering, I.T., Financial Planning, etc or Industrial & Technology firms, ranging from Manufacturing to Software & Hardware then you will benefit greatly.
Marketers who are reasonably new to Social Media have been getting amazing results and you can too!
RSVP:  |
- Presentation Notes
– Who should attend?
- Increased Exposure – 85%
- Increased Traffic – 63%
- Qualified Leads – 52%
- Closing Business – 48%
(Ref: 2010 Social Media Marketing Industry Report.) |
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qubePartners runs events for clients and the SME business community to assist business owners and managers increase the return on their marketing investment:
Events and Free Workshops include:
- Brand Design and Marketing Strategy
- Social Media Marketing (focusing on LinkedIn)
- Referral Generation
- Legal and Intellectual Property
- Business Networking
Currently we are re-evaluating our events to make them relevant to your needs. If you have any interest in running an event or have a interest in a marketing topic for an event, contact qubePartners on 03 9018 7224.
![Brand design advice for start-ups and new businesses]()
by admin | Mar 8, 2011 | Blog, Design
For many small and medium size business owners, a graphic designer is the first point of call when it comes to brand design and strategy for their business.
A scenario we come across on a daily basis is one where the entrepreneur starting a business, realises the need for a business name and basic business collateral; business card, letterhead, website, brochure, etc and they seek the services of a graphic designer. This hence becomes the critical point in the development of their business, not just their business image.
You should be asking the following:
- Do many graphic designers raise warning flags with their clients if their chosen brand name is unlikely to pass the trade mark application?
- Do graphic designers explain that a properly ‘designed’ brand name can make an emotional connection with your audience, and help to build a brand that ignites the passions of your customers and propel itself through the world on its own, becoming a no-cost, self-sustaining PR vehicle?
- Do graphic designers check that the brand name achieves its key objectives:
- Differentiation from competitors
- Reinforcing a unique positioning platform
- Creates a positive and lasting engagement with their target audience
- Is unforgettable
- Provides a deep well of marketing ideas and advertising images
- Do graphic designers stop their clients and ask them for a Positioning Statement (a creative interpretation of the business USP – Unique Selling Proposition), which in most case should form part of the logo?
Of course these questions are not the expertise of most graphic designers or design studios and not really their job. It is the job of the clients’ marketing people (in a small business it is the owner) or their marketing agency or consultant. qubePartners’s truly integrated team of marketing communication specialists makes sure that the following questions are asked, checked, debated and agreed upon before developing the right solution for your business:
- How can the design better communicate the personality of the brand?
- How can the positioning of the brand be enhanced through visual communication or
- How can the brand experience be enhanced in store or on the website using visual cues that make decision making easier?
You really do get what you pay for, so think twice before “ordering your logo and collateral online” or getting your cousin’s brother to do it for you. think about how you and your company will be perceived by your target audience and whether the brand design you get will give you an advantage over your competitors or will it make you look like a one man band!
Contact qubePartners on 03 9018 7224 and see how we can make your life easier and your business more profitable.
by admin | Feb 24, 2011 | Blog
…and then you can focus some more!
by admin | Feb 24, 2011 | Blog
There is always an opportunity to be the “first” through even more focus. At the same time one has to be careful to protect their brand name!
by admin | Feb 24, 2011 | Blog
Most of the builders don’t have a positioning statement and are missing out on a great opportunity to truly connect with their prospects as well as be able to develop creative and more effective communication.
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