Read moreIt took millions of years for man’s instincts to develop. It will take millions more for them to even vary. It is fashionable to talk about changing man. A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.
Read moreBad design is very expensive. Brilliant design is incredibly cheap. The more desirable an object is to start with, the less you’ll have to spend on advertising it… And now we live in an era where conventional advertising is dying. The time has come again for the supremacy of the product.
Read moreHowever much we would like advertising to be a science, because life would be simpler that way, the fact is that it is not. It is a subtle, ever-changing art, defying formulation, flowering on freshness and withering on imitation; where what was effective one day, for that very reason, will not be effective the next, because it has lost the maximum impact of originality.
Read moreTechnology has made it easier for marketers to speak with their prospects and customers, but harder to be heard.
Bill Bernbach quote on Change
It took millions of years for man’s instincts to develop. It will take millions more for them to even vary. It is fashionable to talk about changing man. A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.
Bill Bernbach
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