by admin | Feb 3, 2012 | Blog
The web allows ‘small business Davids’ to compete with corporate Goliaths.
Your website is the most flexible and accountable marketing weapon today. Usually the first thing that your prospects see and experience about your business, it is your most public face to the world, a showroom open every hour of every day.
- The investment into your website is 100% measurable and hence accountable.
- Your website is an interactive medium and a distribution channel that allows 1 : 1 personalization
In the case of a recession the use of the internet by consumers will only be accelerated as they will spend more time at home. So remove the cobwebs from your website today!
Internet Advertising is still very underutilized.
A typical US consumer might spend 25% of their media consumption time on the Internet but a typical US advertiser spends only 7% of their communications budget on the web.
Web technology is more accessible than ever: Low Cost and Easy to Use, if you choose to DIY in-house and cheaper than ever to be outsourced to a third party web marketing agency. But be careful who you choose!
Design, Build, Promote, and Maintain to maximize results and make your website work as hard as you do to:
- Provide visitors with a taste of your product or service
- Tell visitors why they should buy from you and not your competitors
- Collect information about your customers
- Customize customer experience
- Improve customer service and provide a vehicle for feedback
- Generate sales leads
by admin | Feb 3, 2012 | Blog, Promotion
While marketing tactics deal with needing Original Ideas & More Creative Execution, more importantly, you need to SHARE!
- 12 Half Page Print Ads are more effective than 6 Full Page Ads
- One Colour, called spot colour can be used instead of Full Colour to decrease the cost without effecting effectiveness if the design is used creatively to compensate for this.
- Use 30 Second Radio Ad v 60 Second Radio Ad
- Decrease the Direct Mail List Size and follow them up with Telemarketing or
- Share the cost of Direct Marketing – Printing, Mailing and Distribution with a complimentary Product / Service.
- You can share the cost of traditional advertising like print by coming up with a creative advertisement that promotes 2 complimentary products in one advertisement and generates synergy between the products to the benefits of both.
- The same concept can also be taken online by sharing Pay Per Click bid costs and the costs of the Landing Pages.
Start thinking and sharing.
by admin | Feb 2, 2012 | Blog
You Need Original Ideas & More Creative Execution but more importantly you need to SHARE!
- 12 Half Page Print Ads are more effective than 6 Full Page Ads
- One Colour, called spot colour can be used instead of Full Colour to decrease the cost without effecting effectiveness if the design is used creatively to compensate for this.
- Use 30 Second Radio Ad v 60 Second Radio Ad
- Decrease the Direct Mail List Size and follow them up with Telemarketing or
- Share the cost of Direct Marketing – Printing, Mailing and Distribution with a complimentary Product / Service.
- You can share the cost of traditional advertising like print by coming up with a creative advertisement that promotes 2 complimentary products in one advertisement and generates synergy between the products to the benefits of both.
- The same concept can also be taken online by sharing Pay Per Click bid costs and the costs of the Landing Pages.
Start thinking and sharing.
by admin | Feb 2, 2012 | Blog, Promotion
The “birth of a brand” is achieved with publicity, not advertising. A new brand must be capable of generating favorable publicity in the media or it will not have a chance in the marketplace. It’s a window into your brand identity.
PR automatically generates greater credibility through “unbiased editorial” rather than a “paid” message.
The ultimate cost effective guerrilla marketing tool, PR can give ‘David’ brand positioning advantages over the larger and better-funded Goliath!
Successful and correctly implemented Public Relations campaign can deliver:
- Greater visibility and exposure than traditional / paid advertising
- Greater frequency levels than traditional / paid advertising
at a fraction of the cost of traditional advertising.
by admin | Feb 1, 2012 | Blog
The “birth of a brand” is achieved with publicity, not advertising. A new brand must be capable of generating favorable publicity in the media or it will not have a chance in the marketplace.
PR automatically generates greater credibility through “unbiased editorial” rather than a “paid” message.
The ultimate cost effective guerrilla marketing tool, PR can give a ‘David’ advantages over the larger and better-funded Goliath!
Successful and correctly implemented Public Relations campaign can deliver:
- Greater visibility and exposure than traditional / paid advertising
- Greater frequency levels than traditional / paid advertising
at a fraction of the cost of traditional advertising.
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