Most of the builders don’t have a positioning statement and are missing out on a great opportunity to truly connect with their prospects as well as be able to develop creative and more effective communication.
Positioning examples through segmentation in the car insurance category.
Examples of the segmentation and brand positioning in the car industry.
Here are 2 industries and examples how the different players have through focus have found their niche and then effectively communicated their brand positioning.
Creativity Quote
“Making the simple complicated is commonplace, making the complicated simple, awesomely simple, that’s creativity”
– Charles Mingus, Jazz Musician
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