by admin | Dec 22, 2011 | Blog
In B2B, particularly in start up businesses, time and investment is reserved for R&D and production. If this is all that you do, you’re not going to make it. You’ll be another business with a great idea or a great product that finds itself a little lost in the commercial world.
Your product is only as good as the strength of your brand. Brands attract attention; brands get noticed and brands are memorable. Investing in brand building protects you from other companies trying to take market share from you and raise the barriers to entry.
Let’s work through an example, imagine you developed the “intel chip” and were ready to take it to market. You had put an enormous amount of work into R&D, production, manufacturing, forecast, and financing – but it had no brand, no tagline, no logo. It has a value proposition; you know what it does well, what it does differently, who will benefit from it and how it will change people’s lives. However, these elements are not easily communicated without a brand, something to bring it all together and make it mean something to your target audience.
In B2B often people think that brands are a fluffy/nice to have, non-essential item. Without one though, if you were take the “intel chip” to PC manufacturers and tried to on-sell it, you are offering them just another component, and what is stopping another company with the same amount of resources and expertise from offering the same type of chip cheaper? Brands help you to charge a premium, brands help you to mean something to your customer and brands are not easily replaced by substitutes (when you invest in them).
At qubePartners (www.qubepartners.com), a marketing agency an advertising agency, all in one, we come in at the early stages of product development or even when your product is just an idea. We help you to create a strong value proposition to build an emotional connection with your brand, so that when you are ready to launch, your brand is ready too. Read more about B2B Marketing at Wikipedia, http://en.wikipedia.org/wiki/B2B_Marketing#B2B_Branding.
by admin | Dec 19, 2011 | Blog, Design, Promotion, Strategy
I am sure that you can put your hand on your heart and say that your new product or service is different and unique.
You have a point of difference that would convert a prospective customer in seconds. But how?
Here’s a checklist to ensure that you convert your prospective customers with the proper positioning strategy:
1. Look reputable:
- Have you got a logo that looks substantial?
- Do you have a tagline/slogan/positioning statement under your logo that communicates your point of difference?
- Does your website wow your customer?
- Is the content on your website relevant and proof read?
- Is all your marketing material consistent and themed?
- Do you have an office address and customer service number?
2. Build confidence:
- Do you offer guarantees and or warranties?
- Do you have testimonials from existing customers?
- Can you use the logos of existing customers to create instant credibility?
3. Get noticed:
- Do you have and regularly update a blog, to exhibit thought leadership and improve your SEO?
- Do you update your customers through email and LinkedIn/twitter/facebook?
- Do you have listings and or advertisements in business directories?
- How is your Google ranking?
- Do you do sponsored(Pay Per Click)advertising on Google?
- Do you regularly communicate through email and direct mail with your customers and new leads?
- Is your point of difference obvious and consistent in all your forms of communication?
To find out how we help our clients to play with the big boys, contact us now. We are a marketing agency and advertising agency, all in one and our website is full of information on brand identity and styling, content development and campaign development. By working on looking reputable, building confidence and getting noticed through the right positioning strategy, you’ll look just like a big player in your market, on a small budget. Remember ‘Perception is Reality’! We’ll help you to launch your brand successfully and maximise the return on your marketing investment.
by admin | Dec 16, 2011 | Blog
If you have a small budget and your marketing agency is suggesting email marketing – consider the benefits of a direct mail piece instead. The payoff between the better marketing tool can make the difference.
The main difference is that direct mail is considered a more acceptable form of communication for new leads, especially if you have a great offer. Whilst email is a cost effective was of keeping in touch with people who know and love you, but is often dismissed as spam when it arrives in the email inbox of a prospect.
If you have a decent budget, then hedge your bets and do both! But, if you don’t then you have to know the facts before you make your decision
At qubePartners, a marketing agency and advertising agency, all in one, we understand that you can’t have it all, on a small budget. So we suggest that to really get your brand noticed, consider the old fashioned way – snail/direct mail. The rationale is quite simple.
• Firstly, you are putting your brand in the hands of your target market.
• Secondly, it engages all the senses, plus addressed mail has an emotional component (i.e. it’s addressed to me, I feel special).
• And lastly, the letterbox is the least cluttered promotional channel. The inbox is full and the letterbox is quite empty!
On a small budget, it makes sense to look for a channel that is less cluttered, allows for a high degree of creativity and has a far higher chance of getting noticed. A direct mail that ends up in the bin was read first!
by admin | Dec 16, 2011 | Blog
Create a Sensation
Garnished Flavours delivers new and exciting taste sensations that takes everybody on a culinary journey. It al starts with the basic premise of “you reap what you sow”, that is why Garnished Flavours is powered by the Australian Fresh Leaf farm production business.
Website
Banners
Sales Kit
Background
Client : Garnished Flavours
Media : Linkedin, Twitter, Youtube, Blog, Website
Create a Sensation\nGarnished Flavours delivers new and exciting taste sensations that takes everybody on a culinary journey. It al starts with the basic premise of “you reep what you sow”, that is why Garnished Flavours is powered by the Australian Fresh Leaf farm production business.
Project Scope
Brand Strategy
Marketing Strategy
Copywriting
Website Design
SEO
by admin | Dec 16, 2011 | Blog
Mentors For Young People
Big Brothers Big Sisters supports vulnerable young people by providing them with guidance, friendship and long-term positive role modelling from a volunteer adult mentor.
Email Template
Landing Page
Background
Client: Big Brothers Big Sisters
Website: www.bbbs.org.au
Mentors For Young People\nBig Brothers Big Sisters supports vulnerable young people by providing them with guidance, friendship and long-term positive role modelling from a volunteer adult mentor.
Project Scope
Event Communications Strategy
Media Vehicle Selection
Event Creative Theme development
PR Strategy
Social Media Strategy and Content Development
Website Event Page Copywriting & Design
Website Event Page Build
Direct Mail and Email Copywriting & Design
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