by admin | Feb 13, 2012 | Blog, Content
When working with content development, solutions we offer have to be immediately comprehensible otherwise they become problems and add to the sensory overload of our clients and prospects.
People are too stressed and busy for dense visuals and jargon – a common sin of Finance and IT industries.
- Time Deprivation + Technology = Compression
- Digital TV 500 channels & The Web = Life now is 24 x 7x 365
- Compressed patience and attention span of customers means that unless you grab their attention instantly they will use their Remote Control or click their Mouse to never be heard from again!
A simple PICTURE is a 1,000 WORDS, but it better tell a story much faster than that or today’s consumer will be gone before you have the chance for the proverbial wink!
by admin | Feb 12, 2012 | Blog
Solutions we offer have to be immediately comprehensible otherwise they become problems and add to the sensory overload of our clients and prospects.
People are too stressed and busy for dense visuals and jargon – a common sin of Finance and IT industries.
- Time Deprivation + Technology = Compression
- Digital TV 500 channels & The Web = Life now is 24 x 7x 365
- Compressed patience and attention span of customers means that unless you grab their attention instantly they will use their Remote Control or click their Mouse to never be heard from again!
A simple PICTURE is a 1,000 WORDS, but it better tell a story much faster than that or today’s consumer will be gone before you have the chance for the proverbial wink!
by admin | Feb 12, 2012 | Blog, Content
Effective marketing tools look at whether your marketing communication:
- Dramatizes your brand’s most important benefit?
- Communicate simply? Simplicity is powerful – less is more
- Use natural, real life dialogue?
- Avoid jargon?
- Tell a story, leave a picture in your prospects’ mind?
- Ask questions?
- Provide proof and reasons to believe?
by admin | Feb 11, 2012 | Blog
Does your marketing communication:
- Dramatize your brand’s most important benefit?
- Communicate simply? Simplicity is powerful – less is more
- Use natural, real life dialogue?
- Avoid jargon?
- Tell a story, leave a picture in your prospects’ mind?
- Ask questions?
- Provide proof and reasons to believe?
by admin | Feb 10, 2012 | Blog
Here is a checklist for all your marketing communications. Ask yourself the following questions and see whether your marketing communication achieves the following objectives:
- Does your marketing communication grab Attention?
- Does your marketing communication clearly identify your brand? Does it do so immediately and throughout the advertisement?
- Does your marketing communication reinforce your brand identity?
- Does the your marketing communication clearly communicate your brand’s unique promise?
- Is your marketing communication tone and style true to your brands Essence and Personality?
- Does your marketing communication have a Positioning Statement that reinforces the brand’s Promise?
- Does your marketing communication connect with the reader / viewer on an emotional level? Fear? Hope? imagination?
- Is your marketing communication significantly different from that of your competitors? Could another competitor make the same claim? If you inserted a competitor’s logo would it make no sense or be unbelievable?
- Does your marketing communication have a good Offer?
- Does your marketing communication make the reader/viewer believe they will be better off by purchasing your brand?
- Does your marketing communication have a strong Call To Action?
- Do you have the process in place to capture (and measure) responses? E.g..: Keyed Ads?
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