Most of the builders don’t have a positioning statement and are missing out on a great opportunity to truly connect with their prospects as well as be able to develop creative and more effective communication.
Positioning examples through segmentation in the car insurance category.
Examples of the segmentation and brand positioning in the car industry.
Here are 2 industries and examples how the different players have through focus have found their niche and then effectively communicated their brand positioning.
Creativity Quote
“Making the simple complicated is commonplace, making the complicated simple, awesomely simple, that’s creativity”
– Charles Mingus, Jazz Musician
Read moreMaking the simple complicated is commonplace, making the complicated simple, awesomely simple, that’s creativity
Simplicity Quote
“The ability to simplify means to eliminate the unnecessary so that the necessary may speak”
– Hans Hoffman – Artist
Simplicity and Creativity Quote
“Simplicity is easy to use but can be hard to design. You may need some creativity”
– “Simplicity”, Edward de Bono, 1998
Differentiation quote
“The specialist has a chance to use their field of expertise as a point of differentiation – I believe that the true road to pre-eminent success in any line is to make yourself master of that line”
– Andrew Carnegie 1835-1919
Read moreThe ability to simplify means to eliminate the unnecessary so that the necessary may speak
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