by admin | Feb 20, 2012 | Blog, LinkedIn, LinkedIn Training, Promotion, Strategy
There are not many certainties in the world today, but here are 3 we can examine and show you how LinkedIn can assist you in benefitting from each:
1. The world has changed and the change of pace will keep accelerating.
Whether there will be another financial crisis or not and how big it will be is not something any of us can predict or control, but jobs will keep being lost; outsourcing, offshoring, resources will keep flowing to where the return on investment is the greatest. Whether it is job vacancies or business opportunities you will have to work harder and smarter to stand out and differentiate yourself from a greater number of competitors all trying to get a smaller share of the pie.
So, who can you rely on when times get tough?
You! And the equity in you; your personal brand. LinkedIn is the perfect personal branding and publicity tool.
LinkedIn, is a way that you can communicate to the world
- What you know, your experience and expertise, knowledge and the benefits you can deliver to your clients and manage and leverage
- Who you know, your trusted network, the people that think you are good
There’s no point debating which of the two is more important, you need a good dose of both for success.
2. Online Marketing in general and Social Media Marketing specifically, together with the irreversible swing towards inbound marketing means that if your online marketing assets are not optimised and helping you and your business ‘get found’ then you will rapidly be left behind.
When it comes to B2B and professional services, LinkedIn provides the ultimate platform to combine all of your marketing assets, once they have been optimised – no point driving visitors to a leaky boat:
- Your LinkedIn Profile itself is a great way to be found by prospects and stay top of mind in front of your customers
- Your Website
- Your Blog
- Your YouTube Channel
- Your Slideshare
3. Everybody in business relies on it, everybody wants it, everybody knows it is the most effective way of attracting customers, yet when it comes to the holy grail of generating referrals very few businesses / salespeople have a have a plan and a process to turn their connections into contracts!
LinkedIn is the perfect Sales Tool for B2B and professional services marketers that allows you to leverage your networks. LinkedIn provides the perfect and simple platform for every step of a typical Referral Process:
- Identifying Referrers / Influencers in your Network
- Providing customers with a WOW experience (LinkedIn won’t help you there – you need to be great at what you do or deliver exceptional value through your products and services!)
- Stay Top of Mind through regular communication that adds value to your customers and prospects
- Educate your network how to refer to you
- Ask for targeted Referrals and Introductions, rather than ‘asking for referrals blindly’
- Recognise and Reward those that refer to you!
Don’t get left out, get LinkedIn.
To learn about our LinkedIn courses check this out.
For a Free and No Obligation Discussion about your specific needs contact us today.
by admin | Feb 14, 2012 | Blog
90% of SME Communication not only does not maximize ROI, but is WASTED because it doesn’t build or have a cumulative effect!
Most SME business owners do it themselves or let the job be done by the media or designers. Their expenditure lines the pockets of media companies, web developers, designers, printers who are not aware of simple and proven Scientific Advertising Principles.
- Develop an Advertising / Marketing Communications Brief
- Designers need a good brief from a marketer / advertising professional.
- Great advertising / marketing communication is a result of a collaboration between: Marketing Professionals (Strategists – on the Client or Agency side, or both!) and Advertising Professionals (Creatives – Creative Directors, Copywriters, Art Directors, Designers)
- Great advertising / marketing communication provides Hope and Optimism, and in general in a recession customers will block out messages based on FEAR. Emphasize reasons, especially Functional Features, provide evidence that the Brand delivers value and emphasize “family values” if applicable.
Here are are our best marketing resources, free of charge, use them to satisfy the needs of your clients and surpass your competition.
by admin | Feb 14, 2012 | Blog, Design
Seeing is Achieving
InsightGIS is an IT company that specialises in geographic information systems (GIS) and location intelligence. Our services add value to your business and information systems by merging them with locational information. You gain the benefits of visualising your data and easily accessing your information.
Logo Development
Pull up Banner
Background
Client : Insight GIS
Website: insightgis.com.au
Seeing is Achieving
InsightGIS is an IT company that specialises in geographic information systems (GIS) and location intelligence.Our services add value to your business and information systems by merging them with locational information. You gain the benefits of visualising your data and easily accessing your information.
Project Scope
Brand Strategy and Positioning
Logo redesign
Copywriting
Website Art Direction
Pull Up Banner
by admin | Feb 14, 2012 | Blog, Content
People today more receptive than ever before to Clear Solutions and Clear Messages. Clarity promises Peace of Mind in today’s chaotic world!
Here is an example by a jewellery chain that produced amazing results:
A simple headline was changed from:
“We guarantee the quality of the diamonds we sell”
to:
“If the Gemological Institute of America doesn’t confirm our diamond’s colour, clarity and carat weight to be at least as good as we promised you, we’ll buy back that diamond for the price you paid, reimburse you for the cost of grading, and pay you an additional five thousand dollars. If other jewelers aren’t willing to match this offer, you’ve got to wonder why.”
for spectacular results!
Does your brand provide a guarantee like this? When looking at your content development, examine your Brand Promise and aim to deliver on it each and every time!
by admin | Feb 13, 2012 | Blog
People today more receptive than ever before to Clear Solutions and Clear Messages. Clarity promises Peace of Mind in today’s chaotic world!
Here is an example by a jewellery chain that produced amazing results:
A simple headline was changed from:
“We guarantee the quality of the diamonds we sell”
to:
“If the Gemological Institute of America doesn’t confirm our diamond’s colour, clarity and carat weight to be at least as good as we promised you, we’ll buy back that diamond for the price you paid, reimburse you for the cost of grading, and pay you an additional five thousand dollars. If other jewelers aren’t willing to match this offer, you’ve got to wonder why.”
for spectacular results!
Does your brand provide a guarantee like this? Examine your Brand Promise and aim to deliver on it each and every time!
by admin | Feb 13, 2012 | Blog, Content
When working with content development, solutions we offer have to be immediately comprehensible otherwise they become problems and add to the sensory overload of our clients and prospects.
People are too stressed and busy for dense visuals and jargon – a common sin of Finance and IT industries.
- Time Deprivation + Technology = Compression
- Digital TV 500 channels & The Web = Life now is 24 x 7x 365
- Compressed patience and attention span of customers means that unless you grab their attention instantly they will use their Remote Control or click their Mouse to never be heard from again!
A simple PICTURE is a 1,000 WORDS, but it better tell a story much faster than that or today’s consumer will be gone before you have the chance for the proverbial wink!
by admin | Feb 12, 2012 | Blog
Solutions we offer have to be immediately comprehensible otherwise they become problems and add to the sensory overload of our clients and prospects.
People are too stressed and busy for dense visuals and jargon – a common sin of Finance and IT industries.
- Time Deprivation + Technology = Compression
- Digital TV 500 channels & The Web = Life now is 24 x 7x 365
- Compressed patience and attention span of customers means that unless you grab their attention instantly they will use their Remote Control or click their Mouse to never be heard from again!
A simple PICTURE is a 1,000 WORDS, but it better tell a story much faster than that or today’s consumer will be gone before you have the chance for the proverbial wink!
by admin | Feb 12, 2012 | Blog, Content
Effective marketing tools look at whether your marketing communication:
- Dramatizes your brand’s most important benefit?
- Communicate simply? Simplicity is powerful – less is more
- Use natural, real life dialogue?
- Avoid jargon?
- Tell a story, leave a picture in your prospects’ mind?
- Ask questions?
- Provide proof and reasons to believe?
by admin | Feb 11, 2012 | Blog
Does your marketing communication:
- Dramatize your brand’s most important benefit?
- Communicate simply? Simplicity is powerful – less is more
- Use natural, real life dialogue?
- Avoid jargon?
- Tell a story, leave a picture in your prospects’ mind?
- Ask questions?
- Provide proof and reasons to believe?
by admin | Feb 10, 2012 | Blog
Here is a checklist for all your marketing communications. Ask yourself the following questions and see whether your marketing communication achieves the following objectives:
- Does your marketing communication grab Attention?
- Does your marketing communication clearly identify your brand? Does it do so immediately and throughout the advertisement?
- Does your marketing communication reinforce your brand identity?
- Does the your marketing communication clearly communicate your brand’s unique promise?
- Is your marketing communication tone and style true to your brands Essence and Personality?
- Does your marketing communication have a Positioning Statement that reinforces the brand’s Promise?
- Does your marketing communication connect with the reader / viewer on an emotional level? Fear? Hope? imagination?
- Is your marketing communication significantly different from that of your competitors? Could another competitor make the same claim? If you inserted a competitor’s logo would it make no sense or be unbelievable?
- Does your marketing communication have a good Offer?
- Does your marketing communication make the reader/viewer believe they will be better off by purchasing your brand?
- Does your marketing communication have a strong Call To Action?
- Do you have the process in place to capture (and measure) responses? E.g..: Keyed Ads?
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