by admin | Feb 2, 2012 | Blog, Promotion
The “birth of a brand” is achieved with publicity, not advertising. A new brand must be capable of generating favorable publicity in the media or it will not have a chance in the marketplace. It’s a window into your brand identity.
PR automatically generates greater credibility through “unbiased editorial” rather than a “paid” message.
The ultimate cost effective guerrilla marketing tool, PR can give ‘David’ brand positioning advantages over the larger and better-funded Goliath!
Successful and correctly implemented Public Relations campaign can deliver:
- Greater visibility and exposure than traditional / paid advertising
- Greater frequency levels than traditional / paid advertising
at a fraction of the cost of traditional advertising.
by admin | Jan 13, 2012 | Blog, Design
Brand Positioning
Here is a mix of examples of logos, brand names and positioning statements that we have had the pleasure of working with and/or developing for our clients.
Most importantly, note how easy it is to develop creative, campaignable marketing communication for these brands.
by admin | Jan 13, 2012 | Blog
Brand Positioning
Here is a mix of examples of logos, brand names and positioning statements that we have had the pleasure of working with and/or developing for our clients.
Most importantly, note how easy it is to develop creative, campaignable marketing communication for these brands.
by admin | Jan 12, 2012 | Blog, Design
Take a look at the websites of 2 similar categories at different stages of maturity:
1. The General Home Services category and
2. A sub-segment of this category ‘Cleaning’
Their brand positioning are clearly shown through their design and content development.
The first is much more mature in terms of marketing communication. Its’ websites project a much more professional and corporate image.
The second is less professional and looks like it is a “small” business, which it is compared to the larger Head Office Marketing driven Franchise!
Recent Comments