Gain Exposure & Grow Your Business: The Art & Science of LinkedIn

• Who should attend?

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1. Why LinkedIn is the most powerful yet underutilized Social Media platform for Business-to-Business (B2B) enterprises and Professional Services Firms
2. Why LinkedIn is the perfect marketing hub  that links the top 3 social media tools in the B2B and Professional Services space; Twitter, LinkedIn and Blogs
3. How much time you will need to invest into social media marketing to reap the benefits?
4. How to make your message stand out and be noticed?
5. What are the marketing Do’s and Don’ts of Social Media

Who should attend?

Whether you are new to LinkedIn or have 500+ Connections, if you have not used this social media platform to seriously improve your business or your career, then this is for you.

Business owners, Independent Consultants, C-Suit Executives and Recruitment Firms have all been benefitting from LinkedIn in the USA for the last 3-4 years. Flying under the radar and noise of Facebook, LinkedIn has been the quiet achiever, but now it has reached critical mass, even in Australia, with 1,500,000 members!

LinkedIn, like all other forms of Social Media is still in its infancy, yet now even students are jumping onto the channel to research employers and to get advantage in the market place. If you own, manage or are responsible for marketing in a Professional Services firms, like Accounting, Law, Architecture, Engineering, I.T., Financial Planning, etc or Industrial & Technology firms, ranging from Manufacturing to Software & Hardware then you will benefit greatly.

Marketers who are reasonably new to Social Media have been getting amazing results and you can too!

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1. Presentation Notes
   – Who should attend?

1. Increased Exposure – 85%
2. Increased Traffic – 63%
3. Qualified Leads – 52%
4. Closing Business – 48%

(Ref: 2010 Social Media Marketing Industry Report.)