Adam Posner


Multi-Channel Direct Marketing Consultant

Adam’s career in direct marketing has evolved over the past 20 years having worked in both agencies and for clients in Australia and New Zealand.

Adam is a disciplined, energised and outcome based direct marketer with a proven track record of working across varied multi-channel direct marketing initiatives in business-to-business and consumer markets across financial services, energy, tourism, manufacturing, education, IT and retail.

He is a passionate one-one marketer who has written 2 books. His first on direct marketing – “The Power of 3 – More quality customers, More often, spending More” which is packed full of multi-channel direct marketing insights and creative wisdom. His second book is about loyalty programs – “Give Back to Get Back – 9 Steps to a Profitable Loyalty Program” which is a must read for any business ready to consider a loyalty program and is also a great refresher for those who already have a loyalty program.

For the past 4 years, Adam has been the Melbourne Tutor for the Australian Direct Marketing Association’s certificate in Multi-Channel Direct Marketing.