Benefits
In an electronic virtual world, the tangibility of direct mail still has amazing value that most businesses do not realise.
Direct Mail can combine not only the power of direct response but also develop brand loyalty. Despite being presented with an ever increasing number of communication channels, research shows that consumers still show a clear preference for receiving information from business by mail. |
Key Deliverables
- 200-400 words
- 1 Author’s Correction
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