In The News

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Bounce Back Fast Interview – Principles of Effective Small Business Marketing
“Bounce Back Fast” works with people in business to build their sales resilience and business knowledge. As part of their ‘Expert Advisor Program’, Gene Stark was interviewed about the principles of effective marketing communication for small business and how to avoid common marketing mistakes.

The B.O.M.B. – What can you learn from crime families when it comes to B2B marketing? – February 2013

  • Making it easy for customers to buy is not always the best option.
  • Exclusivity is important when developing perceptions about your business services.
  • Never forget WHAT you are actually selling; focus on the real benefits and make it emotional.


Smart B.O.M.B. – Leverage Your Biggest Asset With LinkedIn – February 2013 [Pages 8-9]

  • LinkedIn is the perfect personal branding and publicity tool.
  • LinkedIn is the ultimate personal Customer and Prospect Relationship Management platform.
  • LinkedIn presents an amazing opportunity as most users are not using this social medium to anywhere near its potential.

The B.O.M.B. – December 2012 [Pages 8-9]

Manufacturers need to focus on consumer needs and changes in technology.

The B.O.M.B. – Leverage Your Biggest Asset With LinkedIn – December 2012

  • LinkedIn is the perfect personal branding and publicity tool.
  • LinkedIn is the ultimate personal Customer and Prospect Relationship Management platform.
  • LinkedIn presents an amazing opportunity as most users are not using this social medium to anywhere near its potential.

 
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Australian Business Solutions – LinkedIn – Issue 27 – December/January 13

There are three types of people in business: Entrepreneurs, Intrapreneurs, The Unenterprising… and all of them can benefit from LinkedIn.

 
The BOMB Gene Stark

The B.O.M.B. – Linkedin – The Greatest Personal Branding, Publicity And Sales Tool For B2b Markets – November 2012

  • Why LinkedIn is the greatest sales tool we have ever had
  • What LinkedIn is really about
  • Referral System v Word of Mouth Marketing

 
MODERN BUSINESS MAGAZINE (SEPTEMBER 2012)

Modern Business Magazine – September 2012 [Pages 54-55]

Manufacturers need to focus on consumer needs and changes in technology.

 
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Business Essentials Interview – Getting Your Brand Out There – July 2010

Business owners, marketers and designers all have theories about branding and how to make it work for you, but they could all be wrong. Gene Stark, of branding consultancy Stark Reality, says it’s all about the customer and the customer experience. It goes far deeper than just how you’re seen: it’s how you affect all your customers’ deeper sensory perceptions.

'Throwing the book' at the legal profession (Part 3) - September 25, 2009
‘Throwing the book’ at the legal profession (Part 3) – September 25, 2009
Why don’t any of our top-tier law firms promise to explain the law in layman’s English? Wouldn’t that be nice in our age of information overload, stress and time scarcity?

'Throwing the book' at the legal profession (Part 2) - September 9, 2009
‘Throwing the book’ at the legal profession (Part 2) – September 9, 2009

First of all, we should acknowledge that marketing in general, and branding in particular, for any professional service organisation has its own unique challenges. The offering is intangible, so you can’t pick it up and compare it feature-for-feature with a competing offering.

'Throwing the book' at the legal profession (Part 1) - August 19, 2009
‘Throwing the book’ at the legal profession (Part 1) – August 19, 2009

That’s right. In fact, let’s throw two books at them – most lawyers can speed read and commit to memory, so these two should be an entertaining breeze compared to the volumes of case law they’ve endured.

How the greatest movie one liners of all time can inspire your business - March 16, 2009
How the greatest movie one liners of all time can inspire your business – March 16, 2009

It’s not called the silver screen for nothing. Improve the return on your marketing investment using these unforgettable classics to find, attract and retain customers.

[download id=”30″ format=”3″] On A Shoestring – I’m sick of marketing ‘secrets’ (or the problem with SME marketing) – November 2008
Since The Secret unveiled itself on our newly purchased flat screens and sent punters into bookshops to wish away their credit card balance, bloated from the aforementioned brown goods, it seems that the world of small business has been increasingly shrouded in secrets and conspiracies.

[download id=”29″ format=”3″] Australian Anthill – The 168 Steps to Starting a Business: Part iii – Marketing – Issue 31 – 2008Start your marketing by planning for an adequate communications budget.

[download id=”33″ format=”3″] Retro Marketing – Today’s views on yesterday’s news – August 2008There is no doubt that government policies affect businesses and consumers; however government policy cannot be relied on for success, not then and not now.

[download id=”31″ format=”3″] Australian Anthill – Fight Like A Ninja Please Like A Geisha: The Nine Codes Of Ninja Marketing (Part 1) – Issue 19 – December 2006Marketing is both a science and an art. It is also like a war – war with your competitors for the minds and hearts of your customers.

[download id=”32″ format=”3″] Geisha: The Nine Codes Of Ninja Marketing (Part 2) – Issue 19 – December 2006Marketing is both a science and an art. It is also like a war – war with your competitors for the minds and hearts of your customers.