- SEO Copywriting utilises the correct keywords for each of the web pages assisting in attracting the right visitor traffic to your site.
- Copywriting that focuses on the customer rather than the company, by highlighting benefits as well as describing features.
- Copywriting that uses the correct tone, linking the reader with your brand on the more powerful emotional level.
- Copywriting that where possible tells a story, making your content more memorable.
- Copywriting that reinforces your brand’s positioning and works in synergy with your website design and all visual elements.
- Copywriting that has a strong Call to Action for each of the web pages.
- 200-400 words per web page.
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