The Brand Strategy Workshop enables us to capture key information about your organisation and assists in developing a thorough marketing strategy. Brand Strategy Workshop and the resulting recommendation serve as the basis of all future marketing communications.
Brand Strategy Workshop
- Understand the Customer: Discover who your ideal customer is, what they want how they act, why they buy from you or the competition.
- Develop the Optimal Product / Service: Design an irresistible Offer (Price, Convenience and Uniqueness) for your customers and the most cost effective way of delivering it.
- Develop you Brand Strategy: Maximize the Positive Perceptions your prospects have about your product or service through effective (creative) communication of your Brand Positioning and Personality.
- ½ Day Workshop including Brainstorming & Research
- Recommendation Document on all aspects of the Brand, including:
• Positioning Statement (Slogan)
• (Visual) Creative Theme Direction
– How the brand communicates across media and how it does not communicate:
- Brand Image Selection Concepts
- Graphic Element (logo) Application Concepts
- Web Banner / Ad Concepts
- Web Style Guide Concepts
- Print Ad Concept & Layout Concepts
- Brochure Concept & Layout Concepts
• 2 x Draft Web Banner Concepts
- 2 Hour Presentation Meeting
- A 6 week timeframe applies from sign off to delivery of brand strategy. Additional hourly rates apply beyond the 6 weeks.
- 1 Author’s Correction