PR Strategy

PR Strategy

Public Relations – PR



The “birth of a brand” is achieved with publicity, not advertising. A new brand must be capable of generating favorable publicity in the media or it will not have a chance in the marketplace.PR automatically generates greater credibility through “unbiased editorial” rather than a “paid” message.The ultimate cost effective guerrilla marketing tool, PR can give a ‘David’ advantages over the larger and better-funded Goliath!

Successful and correctly implemented Public Relations campaign can deliver:

  1. Greater visibility and exposure than traditional / paid advertising.
  2. Greater frequency levels than traditional / paid advertising at a fraction of the cost of traditional advertising.

Key Deliverables

  1. Publicity Strategy & Target Media List
  2. 1 x media release either written or designed (depending on product)
  3. 1 x media release distributed to the appropriate media
  4. 1 x monthly face-to-face meeting
  5. Media Monitoring
  6. Media Feedback
  7. 2 x Work In Progress (WIP) Reports fortnightly
  8. Media review & ROI graph once campaign is complete