by admin | Feb 12, 2012 | Blog, Content
Effective marketing tools look at whether your marketing communication:
- Dramatizes your brand’s most important benefit?
- Communicate simply? Simplicity is powerful – less is more
- Use natural, real life dialogue?
- Avoid jargon?
- Tell a story, leave a picture in your prospects’ mind?
- Ask questions?
- Provide proof and reasons to believe?
by admin | Feb 11, 2012 | Blog
Does your marketing communication:
- Dramatize your brand’s most important benefit?
- Communicate simply? Simplicity is powerful – less is more
- Use natural, real life dialogue?
- Avoid jargon?
- Tell a story, leave a picture in your prospects’ mind?
- Ask questions?
- Provide proof and reasons to believe?
by admin | Feb 10, 2012 | Blog
Here is a checklist for all your marketing communications. Ask yourself the following questions and see whether your marketing communication achieves the following objectives:
- Does your marketing communication grab Attention?
- Does your marketing communication clearly identify your brand? Does it do so immediately and throughout the advertisement?
- Does your marketing communication reinforce your brand identity?
- Does the your marketing communication clearly communicate your brand’s unique promise?
- Is your marketing communication tone and style true to your brands Essence and Personality?
- Does your marketing communication have a Positioning Statement that reinforces the brand’s Promise?
- Does your marketing communication connect with the reader / viewer on an emotional level? Fear? Hope? imagination?
- Is your marketing communication significantly different from that of your competitors? Could another competitor make the same claim? If you inserted a competitor’s logo would it make no sense or be unbelievable?
- Does your marketing communication have a good Offer?
- Does your marketing communication make the reader/viewer believe they will be better off by purchasing your brand?
- Does your marketing communication have a strong Call To Action?
- Do you have the process in place to capture (and measure) responses? E.g..: Keyed Ads?
by admin | Jan 13, 2012 | Blog, Design
Brand Positioning
Here is a mix of examples of logos, brand names and positioning statements that we have had the pleasure of working with and/or developing for our clients.
Most importantly, note how easy it is to develop creative, campaignable marketing communication for these brands.
by admin | Jan 9, 2012 | Blog, Promotion, Strategy
Why is it that some of our society’s brightest minds have no idea how to translate their “no holds barred” skills from the courtroom to the public domain of marketing communication in a battle to win more clients?
Maybe they just don’t need the extra business, maybe they don’t know how, or maybe the truth is a combination of arrogance and ignorance steeped in tradition! If you want to know the historical reasons why the legal profession is the way it is when it comes to brand positioning in marketing and advertising, then you’ll see an excellent exposé here:
http://www.law.com/jsp/llf/PubArticleLLF.jsp?id=1181207138051 by the (American) National Law Journal.
Recent Comments