Simplicity and Creativity Quote
“Simplicity is easy to use but can be hard to design. You may need some creativity”
– “Simplicity”, Edward de Bono, 1998
Differentiation quote
“The specialist has a chance to use their field of expertise as a point of differentiation – I believe that the true road to pre-eminent success in any line is to make yourself master of that line”
– Andrew Carnegie 1835-1919
Expert Quote
“An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore”
– Simplicity – Edward de Bono, 1998
Truth Quote
“This is the day of dramatisation. Merely stating a truth isn’t enough. The truth has to be made vivid, interesting dramatic.”
-How to Win Friends and Influence People – Updated version, Dale Carnegie
Quote on Brand Names
“Young man, make your name worth something. The men who have succeeded are men who have chosen one line and stuck to it.”
-Andrew Carnegie, 1835-1919
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