Northwind Group provides Quantity Surveying and Project Management services for the construction and property industries.
BackgroundClient : Northwind Group
Northwind Group provides Quantity Surveying and Project Management services for the construction and property industries.
Strategy
Logo Development
Corporate Identity
Copywriting
Brochure Development
Gibraltar Property Consultants invest in Commercial Property (industrial, office and retail) located within Australia. We invest in properties that produce “rock solid” income returns, always featuring a strong underlying tenant covenant.
BackgroundClient : Gibraltar Property Consultants
Website: www.gibraltarproperty.com.au
Gibraltar Property Consultants invest in Commercial Property (industrial, office and retail) located within Australia. We invest in properties that produce “rock solid” income returns, always featuring a strong underlying tenant covenant.
Brand Development
Corporate Collateral
Copywriting
Website
Decisions made simple…
Black & Krantz is committed to actively attending professional education programs to keep abreast of all the changes in the Australian Taxation System. We strive to improve our knowledge and expertise to ensure we excel in, and provide, the very best accounting, taxation and financial services and deliver continuous peace of mind for you.
Client : Black and Krantz
Website: www.blackandkrantz.com.au
Decisions made simple…
Black & Krantz is committed to actively attending professional education programs to keep abreast of all the changes in the Australian Taxation System. We strive to improve our knowledge and expertise to ensure we excel in, and provide, the very best accounting, taxation and financial services and deliver continuous peace of mind for you.
Brand Development
Brand Style Guide and Collateral
Copywriting
Web Design
Effective Frequency Philosophy written over 125 years ago when newspapers and the town crier were the only media channels available, is even more applicable today when we are constantly bombarded by advertising messages.
1. The first time a man looks at an advertisement, he does not see it.
2. The second time, he does not notice it.
3. The third time, he is conscious of its existence.
4. The fourth time, he faintly remembers having seen it before.
5. The fifth time, he reads it.
6. The sixth time, he turns up his nose at it.
7. The seventh time, he reads it through and says, “Oh brother!”
8. The eighth time, he says, “Here’s that confounded thing again!”
9. The ninth time, he wonders if it amounts to anything.
10. The tenth time, he asks his neighbour if he has tried it.
11. The eleventh time, he wonders how the advertiser makes it pay.
12. The twelfth time, he thinks it must be a good thing.
13. The thirteenth time, he thinks perhaps it might be worth something.
14. The fourteenth time, he remembers wanting such a thing a long time.
15. The fifteenth time, he is tantalized because he cannot afford to buy it.
16. The sixteenth time, he thinks he will buy it some day.
17. The seventeenth time, he makes a memorandum to buy it.
18. The eighteenth time, he swears at his poverty.
19. The nineteenth time, he counts his money carefully.
20. The twentieth time he sees the ad, he buys what it is offering.
Thomas Smith, wrote this in 1885 London.
The more “creative” the marketing communication, the more memorable and comprehensible it is. Which means that you do not have to expose your target audience to your message as many times as you would otherwise with “average” communication.
Gene Stark
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