by admin | Feb 20, 2012 | Blog, Content, Design, Promotion
Ready, Willing and Able
We are passionate, energetic and committed Communication specialists. Our area of expertise is in Talent Placement, Media Training, Public Relations and Crisis Management.
Website Design
Stationery Set
Word Document Template
Powerpoint Template
Creative Marketing Theme
Corporate Style Guide
Background
Client : Briggs Communications
Website: briggscommunications.com.au
Ready, Willing and Able
We are passionate, energetic and committed Communication specialists. Our area of expertise is in Talent Placement, Media Training, Public Relations and Crisis Management.
Project Scope
Brand Strategy and Positioning
Logo redesign
Copywriting
Website Development
Creative Marketing Theme
Social Media
by admin | Feb 14, 2012 | Blog, Design
Seeing is Achieving
InsightGIS is an IT company that specialises in geographic information systems (GIS) and location intelligence. Our services add value to your business and information systems by merging them with locational information. You gain the benefits of visualising your data and easily accessing your information.
Logo Development
Pull up Banner
Background
Client : Insight GIS
Website: insightgis.com.au
Seeing is Achieving
InsightGIS is an IT company that specialises in geographic information systems (GIS) and location intelligence.Our services add value to your business and information systems by merging them with locational information. You gain the benefits of visualising your data and easily accessing your information.
Project Scope
Brand Strategy and Positioning
Logo redesign
Copywriting
Website Art Direction
Pull Up Banner
by admin | Feb 5, 2012 | Blog, Content, Design, Strategy
All websites can be classified into 4 types:
1. A site that sells product(s) or service(s) by the quality of design and copywriting, which is in turn
2. A lead generation site that attracts potential new clients
3. A customer support or self service site that reduces costs by completing routine tasks, replacing or reducing human interaction
4. A content site that educates or informs visitors about your organization or service
Most websites are a mixture of the above, yet content strategy is the key! They all need to do 2 things to be successful:
- Attract enough new prospects to survive and prosper by cost effectively letting their target audience know that they exist (PUSH), and/or getting found (PULL).
- Once prospects land on your website, their experience there needs to be positive, and this is a decision that is often made in less than 1/20th of a second! The user experience is determined by the quality of design and copywriting which is in turn developed by following a strategic process outlined by the diagram below:
Website marketing is an ongoing process, similar to designing and building a house. It is then important to maintain and build the value of your marketing properties and prevent this value being depreciated through neglect of infrastructure or promotional activity by competitors.
To get the best return on the marketing investment, time needs to be dedicated to answer the questions that assist in building a solid foundation for the marketing of your business online.
By starting at the bottom and working up, the process will be shorter, less painful and more profitable.
by admin | Feb 4, 2012 | Blog, Design, Promotion
The web allows ‘small business Davids’ to compete with corporate Goliaths.
Your website is the most flexible and accountable content marketing weapon today. Usually the first thing that your prospects see and experience about your business, it is your most public face to the world, a showroom open every hour of every day.
- The investment into your website is 100% measurable and hence accountable.
- Your website is an interactive medium and a distribution channel that allows 1 : 1 personalization
In the case of a recession the use of the internet by consumers will only be accelerated as they will spend more time at home. So remove the cobwebs from your website today!
Internet Advertising is still very underutilized.
A typical US consumer might spend 25% of their media consumption time on the Internet but a typical US advertiser spends only 7% of their communications budget on the web.
Web technology is more accessible than ever: Low Cost and Easy to Use, if you choose to DIY in-house and cheaper than ever to be outsourced to a third party web marketing agency. But be careful who you choose!
Design, Build, Promote, and Maintain to maximize results and make your website work as hard as you do to:
- Provide visitors with a taste of your product or service
- Tell visitors why they should buy from you and not your competitors
- Collect information about your customers
- Customize customer experience
- Improve customer service and provide a vehicle for feedback
- Generate sales leads
by admin | Dec 19, 2011 | Blog, Design, Promotion, Strategy
I am sure that you can put your hand on your heart and say that your new product or service is different and unique.
You have a point of difference that would convert a prospective customer in seconds. But how?
Here’s a checklist to ensure that you convert your prospective customers with the proper positioning strategy:
1. Look reputable:
- Have you got a logo that looks substantial?
- Do you have a tagline/slogan/positioning statement under your logo that communicates your point of difference?
- Does your website wow your customer?
- Is the content on your website relevant and proof read?
- Is all your marketing material consistent and themed?
- Do you have an office address and customer service number?
2. Build confidence:
- Do you offer guarantees and or warranties?
- Do you have testimonials from existing customers?
- Can you use the logos of existing customers to create instant credibility?
3. Get noticed:
- Do you have and regularly update a blog, to exhibit thought leadership and improve your SEO?
- Do you update your customers through email and LinkedIn/twitter/facebook?
- Do you have listings and or advertisements in business directories?
- How is your Google ranking?
- Do you do sponsored(Pay Per Click)advertising on Google?
- Do you regularly communicate through email and direct mail with your customers and new leads?
- Is your point of difference obvious and consistent in all your forms of communication?
To find out how we help our clients to play with the big boys, contact us now. We are a marketing agency and advertising agency, all in one and our website is full of information on brand identity and styling, content development and campaign development. By working on looking reputable, building confidence and getting noticed through the right positioning strategy, you’ll look just like a big player in your market, on a small budget. Remember ‘Perception is Reality’! We’ll help you to launch your brand successfully and maximise the return on your marketing investment.
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