by admin | Aug 16, 2011 | Blog
Find a better way
TXM was established from a simple observation – there is always more to be done than there are skilled people to do it.
TXM fills that gap by providing operations leaders with the resources they need to get the job done. TXM can provide you with an experienced lean consultant to transform your current operation or some project management expertise to guide a major business change to a successful completion.
Background
Client : TXM
Australian Website: www.txm.com.au
China Website:www.txmchina.com
Find A Better Way…
TXM fills that gap by providing operations leaders with the resources they need to get the job done. TXM can provide you with an experienced lean consultant to transform your current operation or some project management expertise to guide a major business change to a successful completion.
Project Scope
Brand Strategy
Logo Enhancement
Copywriting
Web Design
SEO
Brochures and Pull-up Banners
by admin | Apr 2, 2011 | Blog, Promotion
There is one important factor to remember whenever you are involved in improving the organic rankings of a website, and that factor is time. One of the most common questions is “How long till I start to see results?” This article is dedicated to anyone who has ever asked that question. You will need the right positioning strategy.
It doesn’t matter what industry you are involved in, or what techniques you follow, in all cases you will be a prisoner of time. In the vast majority of cases search engine rankings don’t come over night.
Regardless of the scope of the SEO campaign you are undertaking, you will have to wait for results. It doesn’t matter if you are undertaking a massive link building & social media campaign combined with extreme content development – you will still have to wait for those results. Just how long you need to wait however, will depend on a large number of factors.
FACTORS TO CONSIDER
How long it will take for rankings starts with a few key factors:
How optimized is your site before SEO?
If your established site has no optimization in place at all, and has navigation that is blocking search engine spiders, sometimes opening the site up can result in a rather quick turn-around for results.
How many inbound links does your site have?
If you have an old site with no links, this will add to the time you need to wait. If you have a number of links already, Google will probably be in to check out things within a week or so of updating.
How new is your website?
A brand new site with no links has to wait. Google may find you, but probably not. If you do nothing, your site may not ever be indexed – you must get a few links, and an XML sitemap if you want to stand a chance with a new site.
How flexible is your site?
If your site utilises a content management system, how flexible is this system for customization? If your current back end will not allow for SEO based changes, this will drastically slow down your ranking progress.
How competitive is your target phrase?
This is huge. The more competitive a target phrase is, the longer you will likely have to wait, and the more links, pages, and fresh content you will probably need. Picking a target phrase that has searches, but modest competition is your best bet to get started. As long as your “dream phrase” is relevant, you can go after the bigger fish once your site has some links, content, and has started to find its place on the map.
Is your site positioned to be able to compete?
Take a look at the top 10 sites for your target phrase. If on average the ranking sites have 10,000 inbound links and 1,000 plus pages, and your site has 7 links and 12 pages, you’re likely doomed. You don’t need to match the numbers of the top 10, but you do need to be in the ball park. If the top 10 is littered with all the big guys like Amazon, eBay, and the dreaded Wikipedia, you might just want to consider reevaluating your goals. If your site is not in a comparable position with the rest of the top 10, then you need to either step up your efforts in order to compete, or plan on waiting a very long time.
GET GOOGLE TO VISIT YOUR SITE
How long it takes to start seeing results starts with Google. Once Google spiders your site you will still have to wait for the updated cache to appear in Google’s index, and in most cases, you will have to wait longer still to see any impact in the search rankings. In most cases getting Google to your site is relatively easy, but it can sometimes take a month or longer.
Even a site with some inbound links and an XML sitemap, may have to wait a while. Typically an established active website will seldom have to wait more than a month to get Google’s eyes; however, if your site has been sitting stagnant for several years, it may take longer.
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by admin | Apr 1, 2011 | Blog, Promotion
It wasn’t long ago that having a website was considered ‘enough’ for a successful business. Now, not only do you need a website, but you also need relevant content to connect with potential clients.
This is where Search Engine Optimisation becomes a powerful marketing tool for your business. By creating relevant content containing keywords that your customers would search for, we’re able to get your website to the top of the list, increase clicks, and help you enhance your overall “web presence”.
The basic five steps for Search Engine Optimisation are:
- Stating the Objectives
- In-Depth Competitor Analysis
- Google Adwords/Analytics Search
- Metatags Collation
- Ongoing Reporting
Step 1: Stating the Objectives
The first step is to find out what your website wants to do – how you want it to be viewed by the marketplace, what you want people to search for, and how you want them to act at the end of their online journey. This is a fundamental step in determining which keywords will be placed in the website and the direction that the content will take.
Step 2: In-depth Competitor Analysis
Part of any fundamental marketing plan is to look at other successful brands to see what works for them. We scour the marketplace looking for the best keywords currently in use, as well as other keywords that will give you a step up over the rest.
Step 3: Google Adwords/Analytics Search
We utilise a suite of cutting-edge tools to find the best words for your website. Using a combination of Google Adwords and Google Analytics we find the most popular keywords that users are using to search for the products or services associated with your business. We then tabulate the top 10 to 20 of these that we consider to be the most beneficial for your website.
Step 4: Metatags Collation
Every Google search produces results that show a brief synopsis of the contents of a website. Metatags are written to help users find what they are looking for faster, with as much relevancy as possible. The keywords we collect from analysis and development are used directly in the metatags to encourage people to click through and search your site. Not as relevant to SEO directly as it used to be.
Step 5: Ongoing Reporting
In the end, nobody knows Google’s secrets. Optimisation, as much as it can be done properly, is constantly changing and therefore your site needs to be updated at very least every quarter. We’re able to produce ongoing reports showing which keywords are still working, which are no longer relevant are, and how you should consider changing these.
Find Out More
We’re experts at understanding how to optimise websites so that people can find the information they need. To find out more about how Search Engine Optimisation can help your business, call qubePartners on +61 3 9018 7224 or email us directly.
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![Brand design advice for start-ups and new businesses]()
by admin | Mar 8, 2011 | Blog, Design
For many small and medium size business owners, a graphic designer is the first point of call when it comes to brand design and strategy for their business.
A scenario we come across on a daily basis is one where the entrepreneur starting a business, realises the need for a business name and basic business collateral; business card, letterhead, website, brochure, etc and they seek the services of a graphic designer. This hence becomes the critical point in the development of their business, not just their business image.
You should be asking the following:
- Do many graphic designers raise warning flags with their clients if their chosen brand name is unlikely to pass the trade mark application?
- Do graphic designers explain that a properly ‘designed’ brand name can make an emotional connection with your audience, and help to build a brand that ignites the passions of your customers and propel itself through the world on its own, becoming a no-cost, self-sustaining PR vehicle?
- Do graphic designers check that the brand name achieves its key objectives:
- Differentiation from competitors
- Reinforcing a unique positioning platform
- Creates a positive and lasting engagement with their target audience
- Is unforgettable
- Provides a deep well of marketing ideas and advertising images
- Do graphic designers stop their clients and ask them for a Positioning Statement (a creative interpretation of the business USP – Unique Selling Proposition), which in most case should form part of the logo?
Of course these questions are not the expertise of most graphic designers or design studios and not really their job. It is the job of the clients’ marketing people (in a small business it is the owner) or their marketing agency or consultant. qubePartners’s truly integrated team of marketing communication specialists makes sure that the following questions are asked, checked, debated and agreed upon before developing the right solution for your business:
- How can the design better communicate the personality of the brand?
- How can the positioning of the brand be enhanced through visual communication or
- How can the brand experience be enhanced in store or on the website using visual cues that make decision making easier?
You really do get what you pay for, so think twice before “ordering your logo and collateral online” or getting your cousin’s brother to do it for you. think about how you and your company will be perceived by your target audience and whether the brand design you get will give you an advantage over your competitors or will it make you look like a one man band!
Contact qubePartners on 03 9018 7224 and see how we can make your life easier and your business more profitable.
by admin | Jan 15, 2011 | Blog
Originating from humble beginnings, Australian Fresh Leaf Herbs now produces and markets almost 100,000 fresh bunches of herbs weekly, incorporating a range of 17 herb varieties.
Website Design
Social Media
Garnished Herb Mix Tags
Background
Client : Australia Fresh Leaf Herbs
Website: http://www.freshleaf.com.au/
Originating from humble beginnings, Australian Fresh Leaf Herbs now produces and markets almost 100,000 fresh bunches of herbs weekly, incorporating a range of 17 herb varieties.
Project Scope
Marketing Strategy
Copywriting
Website Design
Enterprise Software Development
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