…and then you can focus some more!
There is always an opportunity to be the “first” through even more focus. At the same time one has to be careful to protect their brand name!
Most of the builders don’t have a positioning statement and are missing out on a great opportunity to truly connect with their prospects as well as be able to develop creative and more effective communication.
Positioning examples through segmentation in the car insurance category.
Examples of the segmentation and brand positioning in the car industry.
Recent Comments