Read moreAdvertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
Read more…the trouble with research is that it tells you what people were thinking yesterday, not tomorrow. It’s like driving a car using a rear view mirror
Read moreResearch is to see what everybody else has seen, and to think what nobody else has thought
Read moreBrand recognition alone is useless. Today every plumber has a brand and a slogan on the side of his truck. The world is drowning in brands and slogans
Read moreMain purpose of branding is to get more people to buy more stuff for more years at a higher price.
Recent Comments