Read moreTechnology has made it easier for marketers to speak with their prospects and customers, but harder to be heard.
Read moreThere are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules … but there’s one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion.
Read moreForget words like ‘hard sell’ and ‘soft sell.’ That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you’re saying it like it’s never been said before.
Read moreA great ad campaign will make a bad product fail faster. It will get more people to know it’s bad.
Read moreThe recipe for success in professional services is to:
Prospect like you don’t need the business,
Serve all clients like they are your only one, and
Deliver like a gynecologist or postman, which ever makes you and more importantly your customers, feel like they are in safe hands.
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