Getting Your Brand Out There – Business Essentials Interview

Interview with Business Essentials covering questions about branding:

  • Why Branding is the most misunderstood concept in business?
  • Why Branding is critical to Small and Medium Enterprise (SME) success?
  • Does Branding add to the Bottom Line?
  • Difference between internal and external branding.
  • The importance of developing your point of difference.
  • Why it goes wrong more often than right?
  • Have the principles of branding changed over the years?

Download Interview