Interview with Business Essentials covering questions about branding:
- Why Branding is the most misunderstood concept in business?
- Why Branding is critical to Small and Medium Enterprise (SME) success?
- Does Branding add to the Bottom Line?
- Difference between internal and external branding.
- The importance of developing your point of difference.
- Why it goes wrong more often than right?
- Have the principles of branding changed over the years?