Sales Prediction Modeling
Sales Prediction Models forecast outlet sales using a mathematical formula developed specifically for your industry.
The process begins by analysing the characteristics against the performance of your existing network. From this, the underlying factors (or drivers) responsible for sales performance can be identified and then built into a prediction model.
Once defined, the prediction model accepts location and facility characteristics as inputs and returns a performance prediction for the site.
In addition to their obvious role in prioritising and assessing new site potential, sales prediction models can also assist to
- Assess the economics of store relocations
- Assess possible sales cannibalisation impacts of a new outlet on existing outlets
- Assess actual vs. potential performance for any existing outlet
Marketing Research Products
- Sales Prediction Modeling
- Territory Planning
- Data Packs
- Site Potential Reports
- Customer Origins Surveys
- Target Market Indexing