Property managers or investors require an in-depth understanding of the dynamics of a trade area surrounding a retail or service outlet. Having a better market understanding helps with capital allocation, marketing and in the case of franchising, helps build the franchisee/franchisor relationship.
Information is provided for the sites logical catchment or trade area, which may be a postcode, a distance radius, or a travel time radius or any area defined by the client. General information is also provided at 1km, 2km, 3km … radii, so you can gauge how your market varies with increasing distance from the site.
More than just demographics, a SPR includes information on:
- Local competition names & addresses
- Population growth / decline
- Socio-Demographics / Lifestyle Information
- Business Counts & Employment
- Exposure Analysis
- A Trade Zone Map (with competition locations if required)
Additional information can be incorporated at a client’s request. This may include:
- Shopping Centre Activity Reports
- Retail Census
- Urban Development Forecast
- Household Expenditure (for relevant commodities)
| Product/ Price | Benefits | Key Deliverables |
Site Potential Reports |
Site Potential Reports (SPR) arm you with all the necessary information required to evaluate the current and future market potential of the trade area. | – |
Marketing Research Products
- Sales Prediction Modeling
- Territory Planning
- Data Packs
- Site Potential Reports
- Customer Origins Surveys
- Target Market Indexing
Recent Comments