by admin | Dec 16, 2011 | Blog
Create a Sensation
Garnished Flavours delivers new and exciting taste sensations that takes everybody on a culinary journey. It al starts with the basic premise of “you reap what you sow”, that is why Garnished Flavours is powered by the Australian Fresh Leaf farm production business.
Website
![Garnished Landing Page Garnished Landing Page](http://www.qubepartners.com/wp-content/uploads/2011/12/Garnished-splah-page.jpg)
Banners
![Garnished Spring Banners Garnished Spring Banners](http://www.qubepartners.com/wp-content/uploads/2011/12/garnished-spring-banners.jpg)
Sales Kit
![Garnished Sales Kit Garnished Sales Kit](http://www.qubepartners.com/wp-content/uploads/2011/12/Garnished-documents.jpg)
Background
Client : Garnished Flavours
Media : Linkedin, Twitter, Youtube, Blog, Website
Create a Sensation\nGarnished Flavours delivers new and exciting taste sensations that takes everybody on a culinary journey. It al starts with the basic premise of “you reep what you sow”, that is why Garnished Flavours is powered by the Australian Fresh Leaf farm production business.
Project Scope
Brand Strategy
Marketing Strategy
Copywriting
Website Design
SEO
by admin | Dec 16, 2011 | Blog
Mentors For Young People
Big Brothers Big Sisters supports vulnerable young people by providing them with guidance, friendship and long-term positive role modelling from a volunteer adult mentor.
Email Template
![bbbs-email-presentation](http://www.qubepartners.com/wp-content/uploads/2011/12/bbbs-email-presentation2.jpg)
Landing Page
![bbbs-splash-page](http://www.qubepartners.com/wp-content/uploads/2011/12/bbbs-splash-page1.jpg)
![Ascet Tafe](http://www.qubepartners.com/wp-content/uploads/2011/12/bbbs-logo.jpg)
Background
Client: Big Brothers Big Sisters
Website: www.bbbs.org.au
Mentors For Young People\nBig Brothers Big Sisters supports vulnerable young people by providing them with guidance, friendship and long-term positive role modelling from a volunteer adult mentor.
Project Scope
Event Communications Strategy
Media Vehicle Selection
Event Creative Theme development
PR Strategy
Social Media Strategy and Content Development
Website Event Page Copywriting & Design
Website Event Page Build
Direct Mail and Email Copywriting & Design
by admin | Dec 13, 2011 | Blog, Content, Promotion
I say you should. In fact you should make every effort to do so! In general, the better your idea or Intellectual Property (IP), the harder it is to sell it, to get people to believe in it.
Your so called IP is already ‘on Google’ and if you think your IP will somehow protect your business, you’re sadly mistaken. Today anyone can learn how to do anything simply by going onto Google, YouTube, or in any of the social media channels.
But just because your prospects know what to do they will not necessarily know the intricacies of how to do it. As a marketing company, qubePartners has made many marketing resources freely available for all to see and download – http://www.qubepartners.com/marketing-resources. These templates have taken us many years to develop and we believe they are the best free small business marketing and advertising resources available. We were at first hesitant just giving them away. But then we realised that it is not only the questions in these marketing templates that deliver the results but what you do with the answers that makes all the difference. Here is a blog on ‘Marketing Secrets’ that discusses this in detail: http://www.qubepartners.com/blog/beware-of-marketing-secrets-the-problem-with-sme-marketing
Furthermore your customers may not have the patience or the skill to do so which is where you expertise comes in. By giving away your so-called IP you can exhibit thought leadership and you can provide your future customers with the confidence of knowing that you can help them, which will put your business in their “top of mind” for when the time comes to choose a provider of what ever it is you specialise in!
Here are a few examples of freely available IP and how this has not changed the market dynamics:
- Copywriting: It is a skill, there are many small players around the world all vying for SME business. There also just as many Copywriting practitioners teaching these skills in Copywriting courses, selling ebooks, e-learning, webinars etc. And there are many SME business owners using both of these types of services. Of course there are also many many books on the subject, ranging from the simple to complex. Now if you look at the standard of copywriting on most small business websites, you would be forgiven in forming an opinion that all this copywriting expertise and so called IP has not made any difference and the general standard today is just as bad as it was 5 or 10 years ago!
- For years most business owners were extremely frustrated about not being able to quickly, easily and freely or cheaply manage their own website. And then technology advanced and gave us CMS – Content Management System. Today 99% of all websites have an easy to use content management system yet probably less than 5% percent of SME website owners actually use the system properly or regularly to get any real benefit from it. Instead they use their website marketing or website design company to change the content for them and make sure the website look professional and is maintained correctly.
- Web Video is a reasonably new expertise, gaining great popularity as a marketing tool. Yet the principles of video production and engaging storytelling have not changed from those practiced by the Hollywood studios or advertising agencies. The only change has been in technology. So if you were a Video Production business specialising in video production and video promotion for small businesses would you and should you teach your customers and prospects how to D.I.Y and hence give away your I.P.? Once again I say absolutely!
Why?
- If you don’t, somebody else will! Your prospect will find someone who will do this for them or they’ll “learn it themselves for free” – although we all know it is not really free and the opportunity cost of their time is the greatest cost! So you end up losing incremental revenue if you don’t teach them, revenue you would not normally get a sniff at!
- By showing your customer how to film their own marketing web video, you will get your customer to understand the complexity of what is involved. And understanding means appreciation!
- Even showing a customer how to do it, does not mean that they can or will do this themselves! They probably don’t have your passion and enthusiasm, creativity and skill level to do a professional job then when compared to your standard! After all they are in the business of doing what they do best, which is NOT video script writing and story boarding, shooting, lighting, editing, uploading and promoting on the web, etc
You can now see the list of I.P. being given away or do-it-yourself advice is never ending…there is information on every topic imaginable and it is free! From SEO to Photography, Conveyancing and Plumbing you can get it all at a click of your mouse. Why does a UK Plumbing company have hundreds of Plumbing Video’s online for free? Because it understands that by doing so they will be seen as an expert which will help them win much better and more complex jobs, and they also understand that there will always be a segment of the market who will watch their YouTube video and say “it looks too hard, I’ll just call them!”
by admin | Oct 20, 2011 | Blog, Strategy
Social Media is all the rage, it is generating buzz online and in traditional media and every man and his canine is either a self-proclaimed “guru” or is ready to hand over their hard earned dollars to someone that claims to be one!
It wasn’t too long ago that we went through the same experience with websites and everyone who was able to “get you on the first page of Google” – oh wait that is still happening today! Sarcasm aside here are some facts and recommendations that will assist you in making sense of what to do next!
DISCOVER THE THREE MOST IMPORTANT REASONS TO GET EXCITED ABOUT SOCIAL MEDIA
There is a lot to be excited about, and most small business owners, and professional services firms are getting in on the action; setting up Facebook Fan Pages, Twitter profiles and forming connections on LinkedIn.
Much of the excitement however is based on the fallacy that Social Media is free and easy, neither of which is true. However there is much to get excited about. Marketers who have been using Social Media have achieved some great results* for their brands:
- Increased Exposure – 85%
- Increased Traffic – 63%
- Qualified Leads – 52%
- Closing Business – 48%
*Ref: 2010 Social Media Marketing Industry Report – www.socialexaminer.com
Here are some more statistics that should make you excited if you are an SME business owner or a marketer working in the SME space…THE OPPORTUNITY is greater than your wildest dreams:
1. Between 40-65% of Australian SME’s still do not have a website.
The stats vary drastically depending on which research you subscribe to, however one can safely say that at least 50% still don’t have a web presence. An out of the 50% that are now online at least 90% have a website that is:
So just by having a professionally designed website that does the above you will be in the top 5% of your industry segment!
Unfortunately in 95% of cases engaging with a “professional web design agency” will not solve many of the challenges above – for this you will need to work with a marketing specialist that assist you in answering these questions. Start by downloading qubePartners Check and you will see what we mean!
2. Almost 25% of Australia’s full-time workforce now has a LinkedIn profile and almost 11% of this 2 million-membership figure, reached this week, are small business owners.
This means that 89% do not have a profile. As someone that looks at hundreds of LinkedIn profiles every day and runs both free and paid “The Art & Science of LinkedIn” workshops on LinkedIn, the 11% who are on LinkedIn do not have profiles that are optimised to “doing business” online! To see how you can use LinkedIn to find, attract and retain customers, register for our Free 1 Hour Workshop
3. This week The Age Small Business ran another article “Social Media for Small Business:
Where to Start – what was amazing about it was the Comments by the readers and the result of the Survey, which highlight that many of the readers (professional white collar professionals and small business owners) still don’t understand how Social Media fits into their Marketing landscape and hence do not see the benefits! Another massive opportunity for those that gain this understanding now – ahead of their peers and competitors!
![chart](http://www.qubepartners.com/wp-content/uploads/2011/04/chart.png)
by admin | Aug 16, 2011 | Blog
Where Great Things Happen
Ascet is a future-focused learning and development organisation. We are here for individuals, corporate and government clients, providing a great student experience while developing vocational skills for people and their industry.
Website
![Ascet-Website](http://www.qubepartners.com/wp-content/uploads/2011/08/Ascet-Website.jpg)
Social Media Websites Design
![](http://www.qubepartners.com/wp-content/uploads/2011/08/Ascet-Social-Media-Website-white-bg1.jpg)
Email Template
![ascet-tafe-email-templates-presentation](http://www.qubepartners.com/wp-content/uploads/2011/08/ascet-tafe-email-templates-presentation.jpg)
![Ascet Tafe](http://www.qubepartners.com/wp-content/uploads/2010/09/Ascet-logo-3-thumbnail.jpg)
Background
Client : Ascet Tafe
Website: www.ascet.edu.au
Blog: blog.ascet.edu.au
Where Great Things Happen…\nAscet is a future-focused learning and development organisation. We are here for individuals, corporate and government clients, providing a great student experience while developing vocational skills for people and their industry.
Project Scope
Marketing Strategy
Copywriting
Social Media Marketing
SEO
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